Globalizzazione? No, grazie.
La moda globale è ormai tramontata, è giunta l'ora di personalizzare.
Non è più divertente trovare gli stessi prodotti e le stesse mode in ogni angolo del globo e così la parola d'ordine diventa "customizzare". E' questo il termine magico delle aziende di moda, e non solo: "personalizzare" è l'ultima frontiera e ogni oggetto deve essere "unico". 
Il mondo reso globale all’ennesima potenza dai social, cerca un antidoto a se stesso e lo trova nell’unicità.
Il cliente vuole essere considerato speciale e avere proposte personalizzate, originali, esclusive, diverse, che possano fidelizzarlo soddisfandone l'ego. Forse perchè personalizzare ci dà l'illusione di essere parte attiva del processo, non solo di subirlo.
Diventiamo sempre più protagonisti nella nostra esperienza d’acquisto. Diventiamo artefici di ciò che si indossa, non più tramite una semplice scelta ma anche per la peculiare ricercatezza nel dettaglio.
Patches, mostrine, lettere permettono di personalizzare ogni capo, diventando così promotori di un nuovo e specifico lifestyle. Comunicare la propria personalità, semplice e divertente come uno status.
L'accessorio firmato? Ok ma solo con un'aggiunta che parli della sua proprietaria, magari un disegno, un colore o, soprattutto, delle iniziali, fronzoli identitari che molti colossi del fashion hanno adottato, portandone avanti la filosofia vincente.
Mi piace sfoggiare look e accostamenti creativi, come nel mix di stampe vichy che ho creato nel mio ootd, ma soprattutto voglio che il mio stile sia unico e inconfondibile. L'opportunità mi è stata offerta da Clegius, l'azienda Made in Italy produttrice di sneakers in edizione limitata, di alta manifattura ed artigianalità, personalizzabili con le proprie iniziali.  La scarpa dal design dinamico e grintoso capace di aggiungere carattere e un tocco unico al proprio stile, che soddisfa il desiderio di distinguersi dalla massa.
(Clicca qui e qui per leggere di più sul fenomeno della "personalizzazione").

Globalization? No thanks.
On-demand personalization is on the rise, it's time to customize.
It is no more fun to find the same products and the same fashions in every corner of the globe and so the
prevailing trend in fashion becomes "customization". This is the magic word of fashion indusrty, the future of retail is customization, now consumers can buy made-to-order clothing and shoes online: each item must be unique.
The world made global to the nth power by social media, it seeks an antidote to itself and finds it in uniqueness.
The made-to-order trend has grown significantly in the last decade, on all levels of e-commerce, from solo operations to multinational manufacturers.
The proliferation of online made-to-order apparel suggests that buyers are hungry for customized garments.
When we can get a pair of shoes, jeans, or eyewear literally made to measure, why would we settle for less?
With options from embroidery, digital print and more your custom clothes and accessories will become your most prized possession.
Brands hope that customization will create a deeper connection between a shopper and the product she creates. 
The customer wants to be considered special and to have personalized, original, exclusive proposals that can gain their fidelity and satisfy their ego.  
We are becoming more and more protagonists in our shopping experience. We become architects of what we wear, no longer through a simple choice but also for the peculiar refinement in detail.
I like to show off creative outfits and original fashion combinations, as in the mix of Gingham prints that I created in my ootd, but above all I want my style to be unique and unmistakable. The opportunity has been offered to me by Clegius, the Made in Italy company that produces limited edition sneakers, of high manufacturing and craftsmanship, customizable
by having them monogrammed, so the customer’s initials can be added to the product. The shoes with a dynamic and gritty design able to add character and a unique touch to our style, that satisfy the desire to stand out from the crowd.
(Click here and here to read more about this interesting fashion topic).

Location: Sailing Club - Salerno - Italy
Photos: Attilio Gambale
I was wearing:
Coconuda jacket
Alberta Ferretti sweater
Akep pants
Valentino "Spike" bag

88 comments

  1. Nice bag and shoes,you look fantastic ❤

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  2. ;)

    Arrasou com esse look!

    Ótima sexta!

    Beijo! ^^

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  3. I love the sneakers!!

    xx LL

    WWW.LALOUUULA.COM

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  4. super cool outfit! love the shoes :)

    xoxo, rae
    http://www.raellarina.net/

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  5. Thanks a lot :D

    wooow, this is an amazing idea my friend :D
    you look perfect!

    NEW FASHION POST | RAFFIA BAGS ARE BACK: THE REINVENTED TREND :D
    InstagramFacebook Official PageMiguel Gouveia / Blog Pieces Of Me :D

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  6. The customised trainers look great! I love the whole look.

    Gemma x
    www.jacquardflower.uk

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  7. Those sneakers rock you look beautiful

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  8. Adoro le sneakers 😍 e adoro la borsetta.. insomma è tutto perfetto ❤️ Sei bellissima 😊

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  9. Che bello questo outfit a quadretti... E le sneakers? Fantastiche! Un bacio e buon fine settimana!
    https://chicchedimamma.com/

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  10. Awesome post dear! I lov your outfit so much. :)
    Shoes are perfect! ♥

    My blog: Alexanic

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  11. sei perfetta! Ti stanno molto bene questi pantaloni gingham....mi piacciano molto anche le sneakers personillizate. Un outfit molto stiloso. Bellissime anche le foto.

    Sono d'accordo con te, la moda personalizzata e' un futuro!!! I capi e abiti personalizzati sono sempre speciali, e sono anche una bel idea per un regalo, perche regali persnalizzati sono sempre piu personali.

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  12. Awesome look!
    Have a nice week-end!
    Gil Zetbase

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  13. Awesome look! Love your shoes!

    Mihaailo | mihaailo.blogspot.com

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  14. Oh my goodness I love this outfit! I love how the clashing of different patterns and styles actually comes together to work really well, you look amazing :)

    Amy; Wandering Everywhere

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  15. Wowww!!! Absolutely stunning!!! This place are a dream! I like your looks simple and at the same time stylish.
    xx

    http://www.tuestilo.eu/blog.html

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  16. I love to have an option to customise my clothes and I'm so glad this is a growing trend! xx

    |Elegant Duchess|

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  17. Wonderful post my dear :)
    Xoxo and good weekend!

    http://itsmetijana.blogspot.rs/

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  18. che bello questo outfit! Adoro le scarpe
    www.mypowderpink.com

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  19. Beautiful photos and lovely customized shoes, it's super cool to have it.
    Hugs,
    Dusana :-)

    www.letnedni.com

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  20. Wow, this print is lovely! The final look it's so chic ♥



    www.heresometimes.com

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  21. Loving your pants Paola. You look chic and beautiful like always
    xoxo
    Mary | www.evolvewithmary.com

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  22. Super cool outfit Paola and indeed customisation is an interesting differentiator; not only in fashion but look at cars right now it's the same ;) Have a great Sunday xx

    https://4highheelsfans.wordpress.com/2018/04/09/chantilly-day-1/

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  23. Your outfit is really cute! :) xx

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  24. Love the trainers and the jeans! Great look!

    Marianne x https://mariannesophia.com

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  25. LOVE this outfit! Such a fun look - especially those sneakers!

    xx Chelsea
    www.organizedmessblog.com

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  26. Those sneakers are really cute 😍

    http://prachimaulingkernaik.com/strutting-denim/

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  27. Io adoro tutto ciò che è personalizzabile!!

    https://julesonthemoon.blogspot.it

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  28. As usual very interesting) Thanks a lot for sharing)

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  29. fantastico, adoro li articoli personalizzati :)
    www.carmy1978.com

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  30. The PL sneakers are so cool. Always a big fan of anything customized!
    Beautiful Paola!

    www.fashionradi.com

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  31. Oh yes, customisation is the way to go. Love the combination of prints that you're wearing, they harmoniously blend together. And love your personalised sneakers too, the initials look cool.

    www.busyandfab.com

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  32. Molto belle le sneakers personalizzate.
    Nuovo post “Bamboom| Prodotti 100% bamboo organico per la prima infanzia” ora su http://www.littlefairyfashion.com

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  33. I love the combination of red and gingham. This is one of my favorite looks of you babe!


    https://www.fashionablyidu.com/

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  34. Love this idea! Customize your sneakers is so cool!
    xx

    http://www.mybeautrip.com

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  35. Thanks a lot :D

    I want a similar sneakers please :D

    NEW OUTFIT POST | BREAK DOWN: It was a week too complicated!
    InstagramFacebook Official PageMiguel Gouveia / Blog Pieces Of Me :D

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  36. Bellissimo questo look, il pied de polule con il rosso è strepitoso!
    Un bacione! 💕 F.

    La Civetta Stilosa

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  37. I love this pattern in general, dear Paola, and your complete look is perfect! Happy new week!
    xx from Bavaria/Germany, Rena
    www.dressedwithsoul.com

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  38. Unas deportivas super chulas!! El look va genial con ellas. De 10 guapisima.
    New post:www.gadorvision.com

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  39. i love customization, you feel truly unique!

    www.emmemablog.blogspot.com

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  40. They are so beautiful! We love your photos, so wonderful :D
    Have an amazing week,
    xx

    Patricia & Miguel
    www.freeoversea.com

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  41. Bellissime le sneakers personalizzate e tutto il tuo look molto glam =) Baci

    Fashion and Cookies - fashion and beauty blog

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  42. Cute prints and love the pop of red! And the personalized sneakers are so cool :)

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  43. Omg how cute are your sneakers!! Love how you styled the whole outfit, girly!

    xo,

    H

    http://firsttimethings.com/

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  44. These photos are amazing! You look beautiful, love the shoes :)

    - www.youthofthesun.com

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  45. amazing sneakers!! love those letters. and you look so pretty.

    kisses dear
    www.aprendiendoaquererme.com

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  46. Really amazing trainers! Have a great week

    Gemma x
    www.jacquardflower.uk

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  47. Obrigada, Paola! ;)

    Ótima segunda!

    Beijo! ^^

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  48. L'unicità dei capi è un'emozione ineguagliabile e questo è il motivo per cui ho imparato a confezionare capi, ho sempre voluto solo abiti esclusivi!!
    Poi importante è l'unicità di chi lo indossa e tu sei unica.
    BAci

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  49. questo combo di pied de poule + vichy è magnifico! bellissima sempre tu
    nuova recensione da me <<< Maybelline collezione primavera >>>
    buon lunedì

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  50. Avvistata sirena al porto O_O sei stupenda Paola :-)
    Buona settimana <3

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  51. super cute outfit! i love anything custom =)

    Lesley-Kim
    Instagram

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  52. Thanks a lot :D

    have an amazing day <3

    NEW REVIEW POST | THE BEST SERUM I USED IN MY HAIR!!
    InstagramFacebook Official PageMiguel Gouveia / Blog Pieces Of Me :D

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  53. Cara Paola, mi dispiace ripetermi sempre ma tu sei ancora una volta semplicemente FAVOLOSA! Adoro i pantaloni, la giacchetta ma sopratutto i tuoi sneakers e il berretto ricamato. La locazione poi è da favola! Complimenti!
    Saluti,
    Flo

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  54. Great outfit and amazing pictures! <3
    https://freshisyummy.blogspot.com/2018/04/inspirations-coachella-2018.html

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  55. Love everything from the colours to the outfit to the location and those trainers are so unique. Happy day beautiful xoxo Cris
    http://photosbycris.blogspot.com.au/2018/04/bella-in-miami-beach.html

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  56. Thus sneakers is so cute and your name initials made it ever in better..

    Glowyshoes's blog

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  57. Quanto mi piace il black & withe in abbinamento al rosso, fantastico look! Baci

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  58. É um bom site! ;D

    Ótima terça!

    Beijo! ^^

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  59. Nunca pensé que la mezcla de diferentes tamaño de cuadros vichy quedaría tan bien hasta que te he visto a ti.

    http://www.simplysory.com/

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  60. troppo fighe le sneakers personalizzate con le iniziali!

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  61. Omg, you are looking gorgeous. I love your sneakers 💕. I really need it.
    Have a great day dear 😍
    Kisses 😘
    http://www.rakhshanda-chamberofbeauty.com/

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  62. Belle le scarpe personalizzate , mi piace l'idea
    www.unconventionalsecrets.com

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  63. Sheer perfection as always!
    Of course it's all about being unique<3
    Kisses!:)

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  64. Sei meravigliosa! Le scarpe con le iniziali sono favolose!

    Giulia
    https://bigiublog19.blogspot.it

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  65. love those sneakers! so special :D

    http://alafolie-toinsanity.blogspot.hr/

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  66. Customized pieces are so fun, I really love the concept of taking an already great piece and adding personal touches to it. Those sneakers are so cute!

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  67. Wow! You look so pretty!!!I love the details.

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  68. Hi! lovely blog:D If you want to follow each other blogs please come to my blog and tell me, ill follow you instantly!
    https://leerenlaluna.blogspot.com.es

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    Replies
    1. Thanks for visiting, I will check your blog asap!

      Delete

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